Start Online dating service research corporation

Online dating service research corporation

In addition, employing women on overnight shift work with men was perceived as unseemly.

The history of computer dating is a good point of entry because it is a topic whose very nature requires a discussion of sexuality.

They cultivated predominantly white, straight, middle-class user bases in the hope that the perceived respectability of this user base would transfer onto the new technology.

Services also aimed to pair people up using the most conservative measures of compatibility—matching like with like in the realm of social class, race, and religion, and focusing exclusively on a demographic constructed as, and assumed to be, heterosexual.

Much of the historiography of gender in computing relies on an implicit understanding of the power of heteronormativity in structuring women’s lives and careers.