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That’s about 1.5 per cent of Hong Kong’s entire population.

“It’s really the only place outside mainland China that allows Chinese companies to exhibit.” Even more surprising is that about a quarter of the buyers at the show come from mainland China.

“At the very beginning we applied to every venue in Hong Kong, but there was a lot of sensitivity because of the name,” Lo says.

“We went to The Venetian Macao because [Venetian parent company] Sands is an American company and they’re used to hosting adult shows in Las Vegas.

However, most of the city’s trade shows are not like the Asia Adult Expo (AAE).